Hi, I’m Emily and I’m a coat addict. If you try and argue with me that another clothing item does more to make outfits look amazing then we’ll probably be here a long time. As a stylist and fashion editor, a great coat has long been my secret weapon for impressing with my wardrobe, especially during work events like fashion month when the pressure is on to look our best. The thing is, you can be wearing the most simple pair of jeans and a t-shirt underneath— but add a great coat and you instantly have a ‘look’.
This addiction to great outerwear also means I’m seriously picky when shopping for them. Because I count on coats so much, I’m a big believer in investing in fewer, really amazing styles you’ll reliably bring out year after year— which usually means I avoid the high street. But recently I haven’t been able to stop thinking about H&M’s outerwear offering. I honestly don’t think I’ve ever come across a high street edit that is so impressive across the board. Meaning there’s not just one hero H&M coat this year, but many to choose from.
In particular, their wool and wool-blend styles seem to be hitting the mark, and combine chicness with the timeless quality we’re all looking for. There’s a number of cosy styles if you’re wanting to invest in a coat to keep you warm right now (and for many winters to come), but there’s also some great transitional designs in creamy colours and lighter fabrics that will see you through spring as well. Keep scrolling to see (and shop) for yourself.
Up next, the 9 most expensive-looking items on the high street this week
