The Financial Times thinks EA is a target.
Microsoft has just splashed $70 billion to buy Activision Blizzard following its 2020 acquisition of Bethesda, which seems to suggest that we’re entering a period of serious consolidation, the likes of which haven’t been seen since the ’90s.
Given this backdrop, The Financial Times (paywall) is tipping FIFA publisher Electronic Arts as the next target. With franchises such as Madden, The Sims and Apex Legends under its belt, EA is undoubtably one of the industry’s heavyweights, but, with an enterprise value of $38 billion – less than what Microsoft just paid for Activision – you’d imagine that it could become the target of a takeover bid.
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