When it comes to understanding which fashion items the internet is collectively coveting, there are few sources as helpful as Lyst. Each quarter, the global shopping platform crunches the numbers to bring fashion enthusiasts a comprehensive list of the industry’s most in-demand items and popular brands. Taking into account Google search data, social media mentions and engagement statistics, Lyst chronicles the top 10 “hottest products” in the world from a pool of about 8 million items.
So what made the cut this year, I hear you ask? In short, a collection of items that truly prove the power of celebrity. From the Jacquemus bucket hat worn by Hailey Beiber to the Prada denim bralette spotted on Emily Ratajkowski and the Rodarte floral dress that featured in Kendall Jenner’s Easter Instagram post, the top 10 below practically reads like a shopping list of celebrity-endorsed hero buys. Of course, there are a few eternally popular picks on the list that transcend buzzy celebrity moments. Nike’s Air Force 1 sneakers and Bottega Veneta’s Jodie bag are two such examples of that.
So without further ado, keep scrolling to see Lyst’s Q2 hottest products index, and get some insight into the moments that put the items on the map.
Style Notes: While they might not have the statement status of other items on the list, it’s hardly a surprise that Nike’s Air Force 1s are a highly searched-for item. The shoes are classics for a reason and often worn by the likes of Bella Hadid, Hailey Beiber and so many more.
Style Notes: Bottega Veneta has been a trending brand for some time now, and evidently, the popularity of the label’s handbags shows no sign of slowing down. Based on endorsements from Rosie Huntington-Whiteley and just about every influencer, Lyst’s hottest products list wouldn’t be complete without at least one mention of this brand.
Style Notes: You can expect any item worn by Hailey Beiber to garner instant search power given that she has over 36 million followers. The model was spotted in Jacquemus’s Le Bob Artichaut bucket hat earlier this summer, no doubt helping the item to secure third spot on the Lyst index.
Style Notes: This denim bra top by Prada was spotted on Emily Ratajkowski about a month ago and simultaneously became one of the coolest items on Instagram, worn by in-the-know influencers the world over. It’s one of the newer items on the list yet still managed to secure fourth spot.
Style Notes: Beyoncé, Dua Lipa, Kylie Jenner, and more—is there a celebrity who hasn’t been spotted in Marine Serre? The label’s Moonfish leggings garnered fifth place on the list and unsurprisingly seem to have sold out across stockists online.
Style Notes: The Attico’s zebra-print bikini, which is number six on the list, is another item that’s proving impossible to track down online. However, given it was worn by Hailey Bieber on vacay in Greece and Dua Lipa in a recent music video, what can you expect?
Style Notes: An influencer favourite if I’ve ever spotted one, Gucci’s rubber sandals have been filling my feed this summer. Available in a sweet shade of pink, these shoes were just made for the ‘gram.
Style Notes: While Versace’s under-the- sea–themed collection has been worn by a number of celebrities, Emily Ratajkowski’s holiday wardrobe likely had the biggest impact across social media, helping the brand’s swimsuit to secure the number eight spot.
Style Notes: Debuted on the digital runway by Bella Hadid, Mugler’s bodysuits have also been worn by Doja Cat, Kylie Jenner, Miley Cyrus and more, securing the item the ninth spot on the list.
Style Notes: Although this was quite the departure from her usual aesthetic, Kendall Jenner’s turn in this Rodarte number garnered her 9.5 million likes on Instagram and helped the item earn the 10th spot on Lyst’s hottest products roundup.
Next up, the biggest autumn 2021 trends you need to know.
