Next-gen’s limited supply pays off.
Although Sony and Microsoft are both launching next-generation hardware this November, the Switch — at least in the US — is still expected to be the best-selling console this holiday season.
According to NPD’s industry analyst, Mat Piscatella, the Switch will lead in sales this Christmas – with households potentially picking up “multiple” units in the fourth quarter. The limited supply of the Xbox Series X and PlayStation 5 is another factor.
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