As a Who What Wear UK editor— specifically one focussed on finding the very best shopping buys for you— I spend an awful lot of time scrolling through brands’ new-in sections. And when I’m not combing websites for standout pieces, I’m usually in store trying them on— which means getting an even better idea of what new things are actually worth buying. I feel the fabrics and get to grips with the fits and detailing— all of which helps me to recommend only top tier products when it comes to writing these articles.
I come across so many great pieces but some are just better than others. Like, next level good— and those are usually the ones that end up on my own wish list (and often in my own wardrobe too). So I thought I’d create a space here for me to collate all these truly amazing new-in buys each month and pass on the knowledge of what a fashion editor is actually considering buying herself.
These days everyone’s purses are tighter than usual, so I’m here to cut through the noise of the overcrowded industry and report back to you on the new-in pieces that are truly worth spending your hard-earned money on. They might be timeless investments that will elevate your outfits for many years to come, or they might be more affordable, joyful pieces that are worth buying purely for the smile they bring every time you wear them. Fashion should still be fun, after all.
Personally, I’m always on the lookout for pieces that make my outfits look the most stylish and expensive with as little effort as possible— so you’ll find a lot of easy but chic pieces below. Versatility also plays a huge part in the elimination process when I’m thinking about whether something is worth buying— if I can dress it up and down and layer it up to wear in all seasons, I know I’ll get more wear out of it so it’s a winner.
Keep scrolling, then, and you’ll find the 30 new things I’m currently obsessed with right now. Any one of them would add worth to your wardrobe and you can have full confidence that I’m either saving up for, dreaming of, or wearing these pieces right now…
Up Next: The 9 Most Expensive-Looking Pieces on the High Street This Week
