Part of the journey.
While Nintendo’s sizeable regional teams around the world evidently do an excellent job of promoting and selling the Switch, we often find ourselves admiring the homely and natural style seen in some of the company’s Japanese marketing. This is often most evident in extended seasonal commercials, which often emphasize the role of a Switch in day-to-day life.
In the first of two recent commercials, above, we have a group of three going on a Holiday together. This takes in Universal Studios Japan, as a handy bit of cross promotion, and also shows the group playing Switch together in a hotel. In a lovely final touch, one starts to create a memory island in Animal Crossing: New Horizons on the way home.
Read the full article on nintendolife.com
