Enlarge / Paltrow and Loehnen sit in Goop’s headquarters for an interview. (credit: Netflix)
A former high-profile executive at Gwyneth Paltrow’s lifestyle and wellness brand, Goop, has publicly denounced the brand’s “wellness culture” as “toxic”—but only for the purpose of promoting a different wellness brands’ products.
In an Instagram post Tuesday, Goop’s former chief content officer, Elise Loehnen, said that when she left the company in October of 2020 she vowed to never again do another cleanse. “I needed to break a tendency to be critical and punishing. To chastise myself. All of it. I stopped weighing myself completely,” she wrote alongside a brief video.
Generally, cleanses are gimmicky, short-term diets that require adherents to follow restrictive regimens in a misguided effort to “reset” their body and/or clear out toxic material that has allegedly accumulated in the recesses of their innards somehow. All of this is necessary, of course, to rectify a person’s current diet and lifestyle choices, which are most certainly noxious and deplorable.
