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Report: Apple mulling bid for NFL Sunday Ticket package

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Derek Wolfe #95 and Von Miller #58 of the Denver Broncos celebrate after Wolfe sacked Tom Brady #12 of the New England Patriots in the AFC Championship game at Sports Authority Field at Mile High on January 24, 2016 in Denver, Colorado.

Enlarge / Derek Wolfe #95 and Von Miller #58 of the Denver Broncos celebrate after Wolfe sacked Tom Brady #12 of the New England Patriots in the AFC Championship game at Sports Authority Field at Mile High on January 24, 2016 in Denver, Colorado. (credit: Dustin Bradford | Getty Images)

The past two decades have seen Apple transform itself from a maker of expensive computers to a hardware, software, and entertainment Goliath. Live sports may be next on the agenda—according to a report in Front Office Sports, Apple is eying a multibillion-dollar bid for the National Football League’s Sunday Ticket package.

Sunday Ticket, which broadcasts out-of-market NFL games, has been carried by Directv since its launch in 1994. The rights to Sunday Ticket expire after the 2022 season, and with Directv hemorrhaging both subscribers and money, Sunday Ticket is going to have a new home for the 2023 season.

In addition to selling the rights to Sunday Ticket, the NFL is also seeking an investment partner for NFL Media, which includes the league’s website, NFL Network, and NFL RedZone. Apple would also become a minority shareholder in NFL Media, in addition to getting the streaming rights to out-of-market NFL games.

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