Enlarge / Will Aibo owners feel a touch of nostalgia watching the Kia Super Bowl LVI ad? (credit: Aurich Lawson | Kia)
For some people—mostly those who aren’t football fans—the commercials that accompany the Super Bowl are as important as the game itself. In 2022, we got a conflicting vision of the future—almost all the automakers showed off new electric vehicles as they try to wean themselves off dirty fossil fuels, a move surely counteracted by all the energy-sucking crypto startups also shilling their wares with on-screen QR codes between downs.
What follows is one automotive editor’s ranking of the particular various Super Bowl LVI car commercials.
First place goes to Kia for its Robo Dog commercial that advertises the new Kia EV6 electric crossover. It’s a heartwarming story of a robot dachshund that goes on an adventure chasing an EV6, with a little demonstration of that car’s vehicle-to-load function that allows its giant battery to power AC devices, all set to Bonnie Tyler’s best hair-rock.
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