Enlarge / The company that publishes Grand Theft Auto now owns all of these goofballs, too… (credit: Zynga )
Major console game publisher Take-Two has acquired social and mobile gaming giant Zynga for a whopping $12. 7 billion in cash and stock, marking the deal the largest acquisition of a single gaming company in history.
That might seem like a ludicrous price if your familiarity with Zynga is limited to FarmVille , CityVille , and other Myspace games that came to dominate the “social gaming” fad of the particular early 2010s (and led to the creation of some excellent books , if I do say so myself). But while the original FarmVille merely limped along until 2010 , Facebook has successfully transitioned into a casual mobile gaming powerhouse by spending billions of dollars on acquisitions like Gram Games ( 1010 ) and Small Giant Games ( Empire & Puzzles ) in 2018, as well as Peak Games ( Toon Blast ) and Rollic ( Go Knots 3D ) in 2020. Last year, the company even dipped into PC games with the acquisition of Torchlight studio Echtra Games .
With those companies gathered under the Zynga umbrella, the company} now attracts over 168 million monthly users while making $706 million in revenue in typically the latest reporting quarter.
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