Enlarge / The headlights of the Hyundai SEVEN concept car use a design concept it calls “parametric pixels.” (credit: Hyundai)
On Thursday morning, Hyundai teased the largest of its forthcoming electric vehicles, which it will formally reveal later in November at AutoMobility in Los Angeles.
Of all the automakers undergoing electrification efforts, few are charging ahead quite like Hyundai Motor Group. Hyundai’s and Kia’s smaller electric vehicles are some of the few on the road to challenge Tesla for powertrain efficiency, and now the two brands, plus Genesis, are bringing a whole new family of larger, more powerful EVs to market, using a new 800 V architecture called E-GMP.
The first of those due on US roads will be the Ioniq 5, a retro-styled crossover with pixellated tail lights that we’ll get to drive in early December.
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