SAUSALITO, Calif. —In the grand scheme of things, the names that automakers give their cars aren’t really important. And yet, almost two years after it was first revealed , some people are still upset that Ford decided in order to call its new electric crossover the Mustang Mach-E. It probably didn’t help that Ford focused its attention on the longer-range Mach-E at first rather than a car that would live up to the image of the Mustang as the people’s sports car.
I’m not entirely unsympathetic to that argument. When we tested the Mach-E in February , I found it a competent electric vehicle, but it wasn’t much fun. Using the Mustang name to be able to take advantage of brand recognition is all well and good, but only if it doesn’t dilute that name past any point of meaning. A Mustang is a wild horse, after all.
Well, Ford has rectified that with the particular arrival of the $59, 900 Mustang Mach-E GT. The concept is similar to the first Mustang GT back in 1965. More power, better tires, and seats that hold you within place, plus some styling tweaks—just don’t crash it leaving Cars and Coffee.