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Ford’s hands-free answer to GM’s Super Cruise is called BlueCruise

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  • Ford’s new hands-free driving system, called BlueCruise, will be enabled on the newest F-150 truck later this year, via an over-the-air software update. The driver-monitoring system uses an infrared camera that’s mounted just above the infotainment screen. [credit: Ford ]

On Wednesday morning, the Ford Motor Company revealed some fresh information about its forthcoming hands-free highway driving assist. Originally known as Active Drive Assist, this new system has been renamed BlueCruise, and it will roll out in Q3 2021 via an over-the-air update to F-150 trucks and Mustang Mach-E crossovers that shipped with pre-installed hardware.

Like General Motors’ highly rated Super Cruise system, BlueCruise only enables hands-free driving on predetermined roads—in this case 110,000 miles (177,027 km) of pre-mapped divided-lane highways.

And, like Super Cruise, it uses an eye-tracking infrared camera to make sure that the driver’s eyes are on the road ahead while engaged. To prevent mode confusion, Ford says that the main instrument display will change unambiguously so drivers know whether BlueCruise is active.

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