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Spring Loaded: Apple announces April 20 event

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  • The teaser image on this event’s invitation looks like Apple Pencil scribbles, perhaps supporting the idea this will be an iPad-focused event. [credit: Apple ]

Apple will host its first product unveiling event in more than five months, the company announced Tuesday. Invitations that went out this morning state that the event will take place at 10:00 am PST on Tuesday, April 20, 2021.

Many people didn’t learn about this event from the invitation that went out this morning. Rather, they learned hours before when Siri began answering the question “Hey Siri, when is Apple’s next event?” with “The special event is on Tuesday, April 20, at Apple Park in Cupertino, CA. You can get all the details at Apple.com.”

As has become the custom, the event has a tagline: “Spring Loaded.” The taglines usually harbor subtle clues about what products might be updated or how, as well as the general theme of the event.

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