Player fan relationships moved into an entirely new realm over a decade ago when social media platforms like Facebook, YouTube, and Twitter began to pop up. Not long after came Instagram plus later TikTok. These platforms have become staples in our lives, not just in the United States but around the world. Read more…
Ime Udoka’s rookie season as head coach of the Boston Celtics hasn’t been a smooth one. A couple of weeks ago, one of his role players felt the need to publicly call out the team’s stars following a bad 128-114 loss to the Chicago Bulls. Now Udoka finds himself the focal point of a Twitter […]