More than 47 million Americans will legally bet on March Madness this year, with online and physical sports book betting expected to grow dramatically compared to 2019, compensating for lower expected participation in bracket contests, according to new data from the American Gaming Association (AGA). “The sports betting landscape has changed dramatically since 2019 – and as a result, tournament betting has transformed,” said AGA President and CEO Bill Miller. “As consumers formerly limited to bracket contests now enjoy access to legal sports book options, they also plan to place traditional sports bets as March Madness returns.” While the overall…
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