Meet the maker behind the world’s first-ever PMS gummy vitamin

Break Free of Your Comfort Zone

It is often beneficial to experience hardships and discomfort. When we are uncomfortable, it agitates us. It drives us to better our situation. In this process of bettering ourselves, we grow. There’s an old saying, “Comfort wants you dead.” I know it sounds extreme, but it’s true when you really think about it. Comfort dulls […]

Influencers Are Still Obsessed With These Coats and I Can Totally See Why

If you’ve been scrolling Instagram recently you’ve probably seen some of Raey’s coats already. So many influencers are, understandably, obsessed with theirs right now as we enter into the colder months of winter. But unlike other cult items, these minimalist, oversized wool coats aren’t anything new— and that’s a good thing. They’ve been a hero […]

London’s Queen of Layering on Epic Winter Outfits and Perfect Gift Ideas

At Who What Wear, we know just how much you, our readers, love to hear about the latest and greatest trends, easy styling solutions, and the best of the best on the high street. That’s why we’ve partnered with Gap, one of our go-to destinations for effortless style, to bring you The Fashion Forecast—a new series […]