COVID-19 has tested our patience, our own attention, and our empathy. It might be analyzing our allegiance too. Two recent studies demonstrate that U.S. users are changing their devotion to specific brands because the pandemic remains. And that’s advertising departments scrambling to correct how they associate with their viewers. Even a July report from communications […]
Our assignment to generate business better would be fueled by viewers just like you. To enjoy unlimited access to the journalism, subscribe now . After Barbara Kavovit was phoned into pitch her building company as the perfect decision to execute strategies for new offices in New York’s 99 Hudson Street, she understood what her angle could […]