Amazon.com is currently in exclusive talks to get podcasting company Wondery for over $300 million, that the Wall Street Journal reported, after a bidding process which additionally attracted interest from the likes of Apple and Sony Music Entertainment.
The takeover talks are continuing and might fall apart, the Journal said, citing unidentified people knowledgeable about the talks.
Bloomberg initially reported the Wondery was researching a deal in September. And Apple along with Sony Music every held discussions about possibly acquiring the business, that produces shows like”Dirty John” and”Dr. Death.” The podcasting company has sought a cost of about $300 million to 400 million, so individuals knowledgeable about the matter have mentioned.
Amazon and Wondery fell to comment.
Amazon has a prominent place in audiobooks, because of the Audible branch, and it has been attempting to push farther into podcasts and additional nonmusic sound. The Seattle-based firm has commissioned applications from bestselling celebrities and writers, emerging as among the largest backers of initial audio displays.
Although Spotify was the most aggressive purchaser of podcasting businesses over the previous two decades , the Swedish music giant chose not to bid Wondery.
Wondery is trying to capitalize on a wave of prices in the podcasting market. Spotify spent countless millions snapping up businesses such as Ringer and Gimlet Media at the past couple decades, and Sirius XM obtained Stitcher.
Launched in 2016 by former TV executive Hernan Lopez, Wondery has generated a few of the most well-known podcasts within the last couple of decades. Revenue is forecast to surge beyond $40 million in 2020, a individual familiar with the thing has stated.
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