Once a multicoloured tableaux of beach-bound bloggers, peacocking street stylers and café-dwelling 20-somethings, since the start of lockdown, Instagram has become an altogether more stripped-back place. Logos have been swapped out for bed linens, extroverted accessories packed away and replaced with shearling slippers, and knitted jogging bottoms favoured over look-at-me gowns. What a difference 6 months makes.
Who could’ve predicted that the humble tracksuit would become the fashion girl’s hero item of 2020? But, lo and behold, editors and influencers are positively fawning over cashmere co-ords and jersey fabrics. Coming off the back of last year’s fascination with all things minimalist, it’s fair to say nothing about these twin sets is reminiscent of the velour sets that were popular in the early 2000s. The styling aesthetic is very much Birkenstocks and gold hoops and nothing else—it seems as though simplicity is here to stay.
Up Next: 10 British Brands We Are Championing This Year and Beyond