Once upon a time, before niche fragrance brands were but a twinkle in beauty’s eye, designer perfumes were all we knew. You see, for decades, fashion brands (think Chanel, Dior and Armani) have used perfume and fragrance as a way to sell their slice of luxury to the masses. Still expensive but not as extravagant a purchase […]
Thanks to my power-hungry nature (a true Capricorn to the end) I’d love to say that fashion editors are the most powerful people in the industry. But that’s very much not the case. There is a group of people that has a bigger influence over how we shop: Fashion buyers. Those who specialise in this […]
Cell phones might be the most critical blessing/curse combo technologies has {} . Providing unlimited data at our hands, they stop us from becoming lost, waiting hours to get a buddy who's working late or selecting a dreadful restaurant for dinner (well, a few of their time). They empower us to remain in contact with […]