Fashion designer Francisco Costa is helping raise $1 million for the Brazilian Amazon

This Chic Brand Will Help You Dress Like a French Girl This Autumn

One thing that unites every member of the Who What Wear team is their shared love of French fashion brands. There’s just something about French style that gets us every time. From the quaint charm of Gallic girls to the alluring way Parisians get dressed, we find ourselves trying to emulate their ability to create such effortlessly […]

Make Way For the It Bag That’ll Be Everywhere This Summer

Picture an It bag and what comes to mind? A sleek baguette bag, or perhaps a chain-strap cross-body, both of which likely boast an iconic logo in premium metal hardware. Although they are usually versatile—you’ll be hard-pressed to find an outfit a quilted Chanel won’t go with, after all—bags with status are often more formal-looking. […]

The Over-50 Fashion Icons With the Freshest Style

Personal style can be mastered at any age—there is no magic number or milestone birthday that can claim to be the pivotal point. Some lucky fashion lovers manage to find their signature look early on and hold onto it throughout their lives, adjusting and updating it ever so slightly to suit the changing times and […]