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5 Ways to Wear a Cardigan Like a French Woman

In today’s installment of “how do French women look so chic?” we’re talking about cardigans. The humble cardigan, under the expert styling of the women across the Channel, is always transformed from being a potentially dowdy item of clothing to something pretty sassy. They have their ways, of course. There’s no denying that it’s not just […]

We Called This Non-Skinny Jeans Trend Ages Ago and, Well, We Were Right

If you read Who What Wear on the reg, you’d know that we tend to make a lot of trend predictions. Based on what we saw coming down the runways, infiltrating Instagram, and landing at our favourite retailers, we called out the next big non-skinny jean trend when it was first bubbling up. Well, that was at the […]

The M&S Leather Trousers That Have Been a Huge Hit With the Fashion Crowd

In the contemporary wardrobe, leather trousers are one of those wardrobe items that were previously considered statement items, reserved for the rock stars and Kate Mosses of the world (with the odd cameo from Ross from Friends). However, in recent years, they’ve settled into a more mainstream strata, embraced by brands at both ends of the fashion market. I […]