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Dakota Johnson Just Wore the Low-Key Winter Outfit I Want to Copy

Even though I’m a fashion editor, I have to admit; I’m a bit of a lazy dresser. While there’s certainly a time and a place to get dressed up and push your sartorial boundaries, most of the time, I rely on easy to throw-on looks that require little effort on my part to style. This […]

9 “Cool Girl” Brands That Are Really Having a Moment

There are a ton of new brands that pop up in the fashion space, but it’s undeniable when some are really having their moment. Suddenly, they are stocked in every fashion insider’s wardrobe, are everywhere on my Instagram feed, are the conversation at fashion dinners, and are blowing up the editor Slack channel at Who What […]

These 27 Zara Items Will Sell Out Before 2021 Even Arrives

Hannah Lewis wearing a Zara coat. Here at Who What Wear UK, we want to take all the stress out of shopping, and to help us do just that, we take it upon ourselves to file through any and every new-in section to bring you an edit of the very best pieces. Not only does this […]