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The Entire Who What Wear Team Loves This Secret Zara-Owned Brand

Uterqüe is hardly a new label. Inditex, which owns Zara, created the sister brand and launched it back in 2008. It’s a firm UK fashion-editor favourite (even though it remains a relatively “insider” brand). Like Zara, Uterqüe creates trend-led pieces that look like they belong in a street style gallery. The label was initially focused on accessories, and […]

These 32 Dresses Are Honestly the Easiest Thing to Throw On in the Morning

We’re likely all asking ourselves the same question at the moment: What can I wear that is as comfy as sweats but looks like I’ve put a lot more effort in? When we reached out to our readers recently to ask what you wanted to see from us here at Who What Wear, more than anything, we […]

Kendall Jenner Just Endorsed This Affordable Spring Trouser Trend

In the last year, arguably no fashion item has been spotted more times on the A-list crowd than leather trousers. From Gigi Hadid to Rihanna, the celebrities who rule Hollywood’s street style scene can’t seem to get enough of the sleek alternative to jeans (and we can’t blame them). But until now, most of the pairs worn by […]