I’m Erica Davies, and for all of my professional life, I have worked in fashion. I love clothes, putting outfits together, accessorising, the high street, vintage pieces, working out how else to style existing favourites—all of it. I have spent the past 20 years putting together outfits for editorials and photo shoots and know instinctively how to put print […]
Tag: Women
I’ve Analysed It, and This Is the French-Girl Summer Uniform
Before you read anything, I think you need to know that what we imagine to be French summer style is a bit of a cliché, and you know what? I’m okay with that. There is a lot that I love about French fashion. It’s elegant, classic, and a little bit sassy, but it’s not known […]
20 COS Items That You’ll Love This Spring and Beyond
This weekend I went to the shops for the first time since October, and out of all the rails I browsed I was the most impressed by the spring offering of COS. I knew from my hours of online browsing that the design aesthetic for spring was very strong, however seeing these pieces in person I […]
We’ve Just Discovered Where to Buy Fine Jewellery That’s Affordable and Ethical
When you think of buying diamonds, especially for yourself, not many of us envision a very realistic scene. Audrey Hepburn and her croissant might come to mind before any ideas of online orders turning up at your door. But Edge of Ember is a jewellery brand that’s focused on changing that. We’ve had our eye on […]
The One Detail That Will Make Your Summer Dresses Stand Out
The top 20% of our bodies have been getting a whole lot of airtime over the last 12 months, and thanks to Zoom, it’s become hard to imagine our colleagues as anything other than two-dimensional beings that cease to exist below the shoulders. Really, now that those of us who have been able to work […]
6 Things Fashion Experts Look For When They’re Sandal Shopping
Perhaps the most important purchase you’ll make for the summer season, investing in the right pair of sandals is crucial. They’ll swiftly become your most-worn footwear—paired with everything from jeans to dresses; they need to hold up in the versatility stakes. They also need to be comfortable—after all, nothing can spoil your day quite like […]
Chunky Sandals Can Be Tricky to Style, But These 8 Outfits Make It Easy
So-called “ugly” trends have been reigning supreme for the last couple of years, with Dad trainers, knitted tank tops, tie-dye, and quilted coats being some of the buys that initially raise eyebrows but have been adopted and are now adored by fashion types. This is the case when it comes to spring/summer 2021’s most prolific […]
The High-Street Summer Dresses That Minimalists Will Love
I remember flicking through fashion magazines as a teenager and becoming convinced that the only acceptable way to stylishly navigate summer was to become this vision of bohemianism. Floor-grazing linen dresses, suede fringing, peasant blouses and gladiator sandals were the staples to be seen in, and one would drift from Notting Hill pub garden to music festival, all the […]
I’ve Analysed Everything, and These 30 High-Street Buys Look the Most Expensive
How do you find expensive-looking summer buys on the high street? After working in fashion for quite some time, it’s now pretty much instinct on what I think looks good and what I know could pass off as a designer piece. However, after selecting the following 30 affordable items, there are definitely a few boxes I need […]
Get Ready for the Bold Colour Trend That’s Comin’ in Hot
Over the past few seasons, neutrals have taken really taken center stage with versatile shades of cream, beige, and grey popping up in the wardrobes of all the cool fashion girls. More recently, though, bolder colours like bubblegum pink and bright green have stood out on the runways and fashion scene. As we look to […]