As a shopping editor, a question I find myself being asked again and again is, by friends, family, colleagues, and acquaintances alike, is what do I buy the man in my life? I don’t like to generalise but, whether he’s your dad, brother, best friend, or significant other, they can be more difficult to shop for. Why? […]
Team Who What Wear are firm believers in the power and versatility of a good winter dress. While there’ll always be a place in our hearts for the perfect pair of jeans or a chunky knit, if chosen correctly, a dress can become one of those multi-tasking cold weather heroes. Just think of a wool roll-neck midi: […]
I don’t know who needs to hear this, but the youth obsession is tired. As a beauty editor with access to the best everything, I’m certainly tempted to reach for the serums and skin treatments that promise to keep me looking younger, longer. But when I really stop to think about it, the constant messaging that younger is better […]
If you’re not overly familiar with Dyson haircare, let me offer you a brief overview. Back in 2016, the brand, previously known for crafting high-end vacuum cleansers, hand driers and fans, launched into beauty with the Supersonic hair dryer. It promised intense power with minimal noise and, most importantly, minimal heat damage. Then, two years […]
If our statistics are anything to go by, lockdown 2.0 is seeing a surge in sales of puffer coats. We’ll have to wait and see if there will be the same increased demand for jigsaws and Farrow and Ball paint, however judging by the sales referred by Who What Wear over the past few days, […]
Not so long ago, the fashion world was buzzing about the concept of a capsule wardrobe—the kind of compact closet that only held a bare minimum of pieces that all perfectly matched each other with great ease and much time saved in the morning. Perhaps because the economic downturn was ramping up at the same […]
Much more than your average November, there’s a definite sense of trepidation in the air as we enter into winter 2020. While it might be tricky to find big things to look forward to, we will always have small pleasures: the comforting warmth of a woolen roll neck or the toasty appeal of fleece-lined slippers. It might be dark and it […]
Finding a scent you’re obsessed with can feel as if you’re searching for the Holy Grail. There are a lot of theories and opinions out there, but unearthing the one set to become your signature? It’s a process that takes dedication and, sometimes, a bit of an investment. This is altogether more difficult when you […]
Although some may feel like it’s too early to start thinking about Christmas shopping, we feel it’s only right to remind you that, for many, there’s potentially only one more payday between now and December 25. So it makes sense to start thinking about it now—not only to spare you the stress that comes with leaving […]
Shop Like an Editor is a Who What Wear column where our senior editor Kristen Nichols shares her latest fashion finds. I’m always the most inspired to get dressed when a new season rolls around. Yep, it means that many of the trends I’ve been eyeing from the runways are finally starting to drop and I can start mixing them […]