Tech

Rivian surprises, outrages EV truck buyers with 20% price hike

A man is about to open the door of a Rivian truck in the wilderness

Enlarge (credit: Rivian)

Automaker Rivian announced yesterday that it is raising the prices of its R1T truck and R1S SUV and that the new prices would apply to nearly all preorders.

Both the R1T and R1S weren’t inexpensive vehicles to begin with—the truck started at $67,500 before any eligible tax credits, and the SUV started at $70,000. At those prices, the vehicles came equipped with a quad-motor drivetrain and a “large pack” battery that would provide about 315 miles of range.

Now, to get the same vehicle, buyers will have to fork over $79,500 for the R1T and $84,500 for the R1S, increases of 17 percent and 20 percent respectively. The only customers locked into the old pricing are those whose vehicles are already in production or will be soon. Given Rivian’s slow ramp-up, there aren’t likely to be many who qualify.

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