Google Play gets mandatory app privacy labels in April 2022

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  Scroll down on a Google Play app listing and you’ll soon see this new privacy section. [credit: Google ]

In iOS 14, Apple added a “privacy” section to the app store, requiring app developers to list the data they collect and how they use it. Google—which was one of the biggest targets of Apple’s personal privacy nutrition labels and delayed application updates for months to avoid complying with the policy—is now aping the feature for Google Perform.

Google posted the demo of what the Google Enjoy “Data privacy & security” section will look like, and this contains everything you’d expect if you’ve looked at the App Store lately. There’s information on what data apps collect, whether or not the apps share the data with third parties, and how the data is stored. Developers can also explain what the data is used for plus if data collection is required to use the app. The section also lists whether or not the particular collected data is encrypted, in case the user can delete typically the data, and if the software follows Google’s ” Families ” policy (meaning all the usual COPPA stuff).

Google Play’s privacy area will be mandatory for all developers in April 2022, and starting in October, Google says developers can start populating information in this Google Play Console “for review. ” Google also says that in April, all apps will need to supply a privacy policy, even if you may not they don’t collect any data. Apps that don’t have an “approved” privacy section by April may have their app updates rejected or their app removed.